At the end of last year, we struck up a partnership with local digital marketing agency, Tao Digital who have kindly offered to support us with a range of services including our Search Engine Optimisation (SEO), paid search support, along with some general marketing activity.
With our main focus currently on the sustainability of the organisation, it is vital that we are able to put ourselves in front of the right people at the right time.
We are very excited to report that in the short time that we have been working with Co-Founder Matt Tomkin and his team at Bolton based, Tao Digital Marketing we have already gained access to the Google Non-Profits program which allows us to tap into $10,000 per month of Google Adwords spend per month to help promote Lagan’s Foundation online. With one of our main goals this year being to increase the organic traffic to the site, we know this will go a long way in helping us achieve this.
We have known Matt for a number of years, and he has long been a supporter of Lagan’s Foundation. The skills and expertise that his agency is able to offer to us at this time, really is invaluable. This partnership was well timed with our new website going live so we are excited to start seeing some positive results soon.
We recognise the importance of keeping up to speed with the digital world and that our online presence is vital to the longevity of the organisation and so we are encouraged by what have gained already in such a short time and are very excited about what this means for the next steps for Lagan’s Foundation. Watch this space!